Case Study: Building a U.S. Team from the Ground Up

Client: A Global Software Company

Industry: SaaS (Software as a Service)

Assignment: Hire 20 initial roles across Tech, Project Management, and Sales at various levels

The Challenge

A global software company set out to establish a strong foothold in the U.S. market but faced a key challenge: attracting top-tier talent while competing against well-established American SaaS giants. With little brand recognition in the U.S., they needed to build a team quickly without compromising on quality or cultural fit.

Our Approach

To help this software company achieve its ambitious hiring goals, Emerge Talent implemented a targeted, data-informed recruitment strategy.

1. Passive Candidate Search

Emerge prioritized outreach to passive candidates—professionals who are not actively job hunting but are open to the right opportunity. This approach allowed Emerge to engage high-caliber talent beyond what traditional job boards could offer.

2. Role Realignment for the U.S. Market

Working closely with internal stakeholders, Emerge redefined role requirements to suit U.S.-based candidates better. By focusing on values, growth mindset, and brand alignment, not just technical skills, Emerge attracted professionals genuinely motivated to join an emerging presence.

3. Data-Driven Recruitment Strategy

Emerge leveraged recruitment data to determine the most effective platforms, messaging, and outreach tactics. This enabled Emerge to emphasize the company’s global success and the rare opportunity to shape its U.S. legacy, appealing to entrepreneurial-minded candidates.

The Outcome

• 18 critical hires made within the first 60 days, across technical and sales functions

• A streamlined hiring process that saved internal teams time by managing recruitment, interviews, and candidate experience

• $480,000 in placement fees saved through a comprehensive in-house recruitment solution

• Played a central role in growing the U.S. team by 330% within 12 months

Conclusion

By combining strategic sourcing, tailored role alignment, and data-driven decision-making, Emerge Talent enabled a global software company to rapidly and successfully scale its U.S. operations, building a team ready to drive market impact from day one.